Lincoln & York is one of the UK’s leading commercial coffee roasters. They specialise in private label and are the discreet manufacturers behind hundreds of coffee blends across the UK and Europe.
Bradley caught up with Gina Reay at the Lunch Show, where they were doing Live Roasting Demonstrations with the IKAWA Pro Sample Roaster.
“Lunch is one of the leading trade shows in our industry with exhibitors showcasing the cutting edge in food and drink innovation each year. We knew we wanted to do something different to engage with visitors and visualise the coffee roasting process. The IKAWA roaster provided a great solution to this, our hourly roasting demonstrations gave us an opportunity to attract and engage with leads. Not only was the area filled with the rich aroma of roasting coffee, but visitors could see first-hand the journey coffee beans take from raw to roasted.
It is not always possible for customers and prospects to visit our roastery, so we see IKAWA demonstrations as the next best thing, bringing the roaster to them!
Our whole sales team has been trained on the IKAWA Pro Sample Roaster now – as well as running it at our own trade shows, we have partnered with customers to run roasting demonstrations at their own shows. There’s a lot of ‘buzz’ in the industry about IKAWA so people are always intrigued to see how it works.”
This is the roast profile Lincon and York were using, with a Colombian coffee Finca La Greda
You can find out more about Lincon and York on their website, or follow your nose at forthcoming coffee shows including London Coffee Festival 2016.